Industrial Strength Marketing
G.E.A.R. Plant Tour Inventory Research and Development Bulletin Board
Research and Development  

A great man once said the best indication of a person's true character is what they read in the bathroom. Of course, in keeping with our dedication to all things NAICS 31, you won't find any copies of Cosmo or GQ magazines in our stalls. Here's a sampling of what you can look forward to perusing on your next visit:

Waste Age
Plant Engineering
Machine Design
BtoB
Design Cost Data
Underground Infrastructure Mgmt.
Architectural Products

Of course, at Badertscher Communications, research doesn't stop at the stalls. When we need to learn about our clients' business, we go to where the answers are. Sometimes they're found in the plant, sometimes in the lab, sometimes in the field. But the one place they're never found is behind a desk.

Great advertising is never thought up, it's thought out.

That means we do a lot of digging to find the facts we need. But we don't just send a lonely account manager to do our digging; we send the entire account team. We'll talk to your management, your employees, your customers, your dealers, your distributors, your salespeople, your engineers, your technicians, and anyone else we think may be able to give us the slightest insight into what makes your business and your products unique.

Then, after the research is complete, we develop a creative solution to your problem. Our marketing communications programs work because they are based on more than just creative whim; they're based on solid facts.

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