The Challenge:
After 50 years in the acoustical panel business, Tectum Inc. had a
loyal following among the designers and architects who had
used their products. The product was strong – the awareness
of the product beyond that core group was not. Trial of a
new product in this audience is a very risky business and
not undertaken lightly. And the budget was fairly limited.
The Solution:
The "Keeping a Lid on Noise" campaign delivered arresting
visual images for a very visual audience in a few narrowly targeted
publications.
the Result:
The award-winning campaign has been recognized as a Readers' Choice among architects
and been instrumental in generating increased sample demands and
higher sales.
