The Challenge:
Reshape the image of Logan Clay from a century-old manufacturer to
the sewer pipe of choice among today's cost- and quality-conscious
engineering community.
The Solution:
Utilizing an audience motivator that emerged from our G.E.A.R.SM strategic
session, a new brand position of "The Job Done Right" was leveraged across many media, including: Internet, PowerPoint,
industry trade shows, trade publications, and public relations.
The Result:
The rejuvenated sales effort delivered opportunities in communities that had
dismissed the product as outdated. Clay is again an option in these communities because the engineers now realize that
it is an environmentally safe, cost-effective solution, or "The Job Done Right."
